{
  "name": "Congruent ROI model v1",
  "canonical": true,
  "purpose": "Single source of truth for EVERY public ROI figure. roi.html (calculator) and landing.html (copy) both derive from this file; scripts/roi-reconcile.mjs fails if any public number stops matching it.",
  "currency": "GBP",
  "formula": "value_recovered = fte * loaded_cost_per_fte * misalignment_drag * recovery_factor;  multiple = value_recovered / annual_fee",
  "tiers": [
    {"name": "Starter", "min_fte": 50, "max_fte": 149, "annual_fee_gbp": 15000},
    {"name": "Growth", "min_fte": 150, "max_fte": 349, "annual_fee_gbp": 36000},
    {"name": "Scale", "min_fte": 350, "max_fte": 699, "annual_fee_gbp": 90000},
    {"name": "Enterprise", "min_fte": 700, "max_fte": 1000000000, "annual_fee_gbp": 150000}
  ],
  "default_loaded_cost_per_fte_gbp": 70000,
  "sector_loaded_costs": {
    "consulting": 85000,
    "financial_services": 100000,
    "software": 95000,
    "manufacturing": 55000,
    "healthcare": 60000,
    "retail": 45000,
    "public_sector": 50000,
    "other": 70000
  },
  "assumptions": {
    "misalignment_drag": {
      "low": 0.03,
      "mid": 0.05,
      "high": 0.08,
      "note": "Share of total loaded payroll lost annually to unclear/conflicting strategic priorities that is RECOVERABLE at a workforce-wide level. Deliberately the conservative floor: the published literature puts total misalignment drag at 10-30% of effort, and we assume only 3-8% of that manifests as recoverable year-one productivity.",
      "literature_range": [0.10, 0.30]
    },
    "recovery_factor": {
      "year_1": 0.25,
      "year_2": 0.40,
      "year_3_plus": 0.50,
      "note": "Share of the identified drag a focused alignment programme recovers. Year-1 figure drives the headline; later years compound as the organisation acts on the diagnostic."
    }
  },
  "cost_of_misalignment": {
    "basis": "per_100_fte, gross annual cost — the size of the problem, BEFORE any recovery. Distinct from the headline ROI, which counts only the recoverable slice.",
    "reference_loaded_cost_per_fte_gbp": 100000,
    "reference_sector": "financial_services",
    "gross_drag": {
      "low": 0.15,
      "high": 0.24,
      "note": "Gross share of effort lost to misalignment. Sits inside the published 10-30% literature range (assumptions.misalignment_drag.literature_range), deliberately the mid-band, not the 30% ceiling. This is the COST of the problem, NOT the 3-8% we treat as recoverable in year one."
    },
    "formula": "per_100_fte = 100 * reference_loaded_cost_per_fte_gbp * gross_drag",
    "per_100_fte_gbp": {"low": 1500000, "high": 2400000},
    "headline_label": "£1.5-2.4m / 100 FTE",
    "deep_link": "/roi?fte=100&sector=financial_services#cost",
    "note": "Landing 'cost of misalignment' tile = 100 FTE x £100k loaded x 15-24% gross drag = £1.5-2.4m. The calculator shows the same gross figure for the visitor's own FTE and loaded cost, and lets them adjust both."
  },
  "headline": {
    "basis": "year_one, conservative",
    "reference_org": {
      "fte": 149,
      "loaded_cost_per_fte_gbp": 70000,
      "annual_fee_gbp": 18000,
      "note": "The Diagnostic is a one-off 6-week engagement priced at £18k; used here as the representative fee a top-of-Starter-tier org pays."
    },
    "year_one_value_recovered_gbp": {"low": 78225, "mid": 130375, "high": 208600},
    "year_one_multiple": {"low": 4.3, "mid": 7.2, "high": 11.6},
    "lead_multiple": 7,
    "lead_label": "~7x in year one",
    "range_label": "4x-12x",
    "upper_range_multiple": [17, 67],
    "upper_range_basis": "The 17x-67x figure reflects the UPPER end of the published misalignment-drag literature (10-30% of effort lost) and/or multi-year recovery (Y2 40%, Y3 50%) at larger scale (£0.3-1.2m Y1 unlock over the £18k Diagnostic fee). It is the upside, NOT the year-one expectation; the conservative ~7x leads."
  },
  "sources": [
    {"id": "mckinsey", "claim": "Workforce-allocation/alignment issues account for material lost productivity.", "name": "McKinsey", "url": "https://www.mckinsey.com/capabilities/people-and-organizational-performance/our-insights"},
    {"id": "shrm", "claim": "Replacement cost of regrettable attrition (50-200% of salary), worst at the senior end where misalignment bites.", "name": "SHRM / Gallup", "url": "https://www.gallup.com/workplace/247391/fixable-problem-costs-businesses-trillion.aspx"},
    {"id": "mca", "claim": "Management-consulting engagement pricing benchmark.", "name": "MCA / Fortune Business Insights", "url": "https://www.fortunebusinessinsights.com/management-consulting-services-market-114734"},
    {"id": "lsa", "claim": "+58% revenue growth, 72% higher profit, 2.23x retention at highly-aligned firms (410-company study).", "name": "LSA Global 3x Organizational Alignment Model", "url": "https://lsaglobal.com/insights/proprietary-methodology/lsa-3x-organizational-alignment-model/"}
  ],
  "provenance_note": "Conservative by policy: under-claim and over-deliver. If you change an assumption here, re-run scripts/roi-reconcile.mjs and update both the calculator defaults and the landing copy to match."
}