Strategy creates the plan.
Alignment creates the return.
Every C-suite knows the feeling: a strategy gets signed off, weeks of executive time go into the plan — and twelve months later, the numbers haven't moved the way the deck promised. The cause is rarely the strategy. It's that the people executing it weren't quite agreed on what mattered. Congruent measures exactly where that misalignment is, quantifies what it costs you in revenue, margin and retention — and gives you the roadmap to close the gap.
Bringing science and people together.
Congruent puts a number on something most organisations only sense — the gap between what leaders intend and what their people actually prioritise. It's a mathematical way of diagnosing where priorities are misaligned, and therefore where people are thinking differently — so effort can focus where it supports value most.
I came to this the long way round. My first degree paired mathematics with sociology — two disciplines that rarely share a classroom. One taught me to trust what the numbers say; the other taught me that organisations are made of people, and people don't behave like spreadsheets. Bringing those two together is what Congruent represents.
Since then I've solved business problems where the stakes were real — guiding company strategy from the board as a non-executive director, advising a growing creative business, and building a football club in Zambia from nothing. Each taught the same lesson: progress stalls when people quietly disagree on what matters most.
Congruent makes that misalignment visible — pinpointing a business problem at a people level, backing it with mathematics, and focusing effort where it creates the most value. The practical discipline of strategy, made measurable. The underlying method has already been applied inside the UK's largest credit-risk consultancy.
Tarquin Daftari Clarke, founder of Congruent — non-executive director · strategic adviser · founder of a football club in Zambia · BSc mathematics and sociology · MSc finance and risk · Executive MBA, Warwick Business School (distinction) · AI Director at 4most, a multi-national consultancy.
"Misalignment is a risk that sits on your balance sheet long before it shows up in your results. Congruent finds it while you can still act."
See what alignment is worth — book a diagnostic conversationYou can't feel misalignment from the inside — until it costs you.
Misalignment gives off almost no signal. A gap opens quietly between what leaders intend and what their people prioritise, the cost compounds for months, and the first you know of it is something visible and expensive. Alignment is the opposite: when an organisation has it, everyone can tell — and it sustains itself.
Invisible until it surfaces
You can tell — and it lasts
Congruent makes the invisible measurable — putting a single number on the gap, and a £ value on closing it, before it becomes a visible, expensive problem.
Three perspectives on what matters. Where they converge is the value.
Three lenses on the same business — executive intent, organisational behaviour, measured outcomes — should converge on the same priorities. Where they diverge is the hidden cost of misalignment: slower decisions, duplicated effort, strategy that never lands. Congruent measures the gap as a single score, quantifies the £ value of closing it, and instruments the recovery as a managed metric.
The diagnostic begins by establishing how aligned your leadership is — then explores the rest.
Congruent starts with the Executive Dissensus Index (EDI) — a 0–100 read on how aligned your leadership team is on what drives the business. It’s the baseline, not a verdict. From there the diagnostic continues down through your segments and the value chain, showing where that alignment holds and where it breaks down. Where the baseline shows a material gap, an optional facilitated offsite can talk it through — with outcomes such as restated priorities or agreed actions.
Each member of the budget committee gets an answer to the question they actually have.
A measured reading of where the strategy isn't landing — by criterion, segment and value-chain stage. A credible £ number on what closing the gap is worth. The plan starts landing wave-on-wave, and you can prove it.
Every recommendation arrives with a £ benefit, a target trajectory and a payback window — modelled conservatively from your own numbers in the ROI calculator, so you can stress-test the assumptions and evidence the case to the board. Peer-benchmarked for an external sense-check.
Decision-science grade methodology — Fuzzy AHP, peer-reviewed for 40 years and widely applied across engineering and decision science. Bring-your-own-warehouse architecture — KPI calculations run inside your tenancy — only pre-calculated KPI values cross the boundary; raw client data never leaves. And nothing you share trains a model — see how we use AI →
The average company captures about two-thirds of its strategy's value. The gap is rarely the plan — it's that the organisation never fully agreed on what it meant.
The evidence is consistent: strategies are lost in execution, not formulation — because priorities aren't truly shared. Congruent makes that gap visible, puts a defensible number on it, and turns the recovery into a managed metric rather than a hypothesis.
The figures above frame the size of the prize. Congruent makes the gap quantifiable, segment-specific and trackable — so the recovery becomes a managed metric, not a hypothesis. Sources: Sull et al., MIT Sloan Management Review (2018); Mankins & Steele, Harvard Business Review (2005); PMI / Brightline Initiative (2017 Pulse of the Profession); LSA Global Organizational Alignment Research (410-company study); IDC research (as cited, Highspot / InsideView); Congruent internal ROI model. The £1.5–2.4m cost-of-misalignment figure is modelled in the ROI calculator — see how it's calculated.
The maths is deterministic, not AI — and your raw data never leaves your boundary.
Fuzzy-AHP produces every number, reproducible from the raw responses. The model only writes the analysis around figures the engine has already fixed — it never computes, changes or invents a figure — and a validation step rejects any sentence whose numbers don't reconcile, signed off by the Diagnostic Lead.
A measurement platform, not a data warehouse. Bring-your-own-warehouse: raw records never leave your boundary — only pre-calculated KPI values and anonymous survey responses cross. No PII, no transaction-level detail.
Inference only, with training opt-out set. Strategy text is held only for your engagement and purged afterwards, kept in your region.
Per-tenant Row-Level Security isolates every client today. An independent security review and Cyber Essentials Plus → SOC 2 → ISO 27001 are on our roadmap (planned, not yet held).
How Congruent uses AI & protects your data →
…and every engine figure is traced back to its source before it ships — how we make the numbers trustworthy →
Worth a conversation if…
- ✓You suspect your leadership team agrees on the strategy in the room — and disagrees on what it means in practice.
- ✓You're going through a strategy refresh, post-merger integration, or the first 100 days of a new CEO.
- ✓You're 50–1,000 FTE, multi-office or decentralised, and feel execution drag you can't put a number on.
- ✓You want a measurable baseline — not another interview-led, impressionistic strategy review.
See exactly what you'd get back for the spend.
The interactive demo walks through the four product surfaces — Diagnostic Dashboard, Diagnostic Report, BIAB Platform, BIAB Audit Report — built on a real worked example (Meridian Strategy Partners, Wave 1). About five minutes.